Much of the wellness industry contain products that are misleading with their ingredients and marketing. Gimmy Gummies was made with the belief that health products should be simple, transparent and human. One that stood out against your average vitamins and supplements while also clearly communicating their mission.

With that in mind, we developed a brand identity and packaging design that put forward Gimmy’s many benefits, and a design system that could expand across their line of products (energy, sleep, focus and no stress). The result was a beautiful and bring brand design that could stand out in cabinets, pharmacies and grocery aisles.